REI’s New Environmental Icon
I was in REI yesterday looking for a small compass for my significant other. Being in a new state, surrounded by trees, and not being able to see the horizon, he is really struggling to get his bearings. Here in Texas, I’ve never struggled to know which direction was North. And honestly, it’s a very rare occasion when I have gotten lost. But I imagine being in NC, it might be a little different.
Either way, REI has introduced a new label to their lines that will indicate which items are eco-friendly. Basically what this will mean is that the item is made with recycled, renewable and/or organic fibers. By mid-September, it is reported that they will have more than 40 items with the new labeling.
“While we previously offered REI brand clothing that contained environmentally sensitive fibers, we are moving from a grassroots approach to a formalized commitment to environmental performance in our products,” said Lee Fromson, vice president of REI Gear & Apparel. “Many of our customers recognize that their purchase decisions have a direct impact on the natural world, and we are committed to offering alternatives that are more environmentally friendly.”
REI, eco-friendly, icon, label, tag

September 10th, 2007 at 10:13 pm
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September 5th, 2008 at 3:46 am
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